Unlike traditional green tea, matcha preparation involves covering the tea plants with shade cloths before they’re harvested. This triggers the growth of leaves with better flavor and texture, which are hand selected, steamed briefly to stop fermentation, then dried and aged in cold storage, which deepens the flavor. The dried leaves are then stone-ground into a fine powder.

He is, however, quick to point out that nobody is doing this with any harmful intentions. But he does stress that erroneous information has a tendency to be elevated into truths if it’s repeated sufficiently often. And when myths like these are as widespread as they are, they prevent the public and professionals from getting their priorities right in the fight against obesity.

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