Noom helps you find and hold onto your Why while learning about other, smaller concepts that contribute to success. Self-awareness is big with Noom. The app offers short daily lessons that help you see and confront your own typical actions through introducing things like behavioral chains and triggers. If you can get past all the incessantly cheeky language (#noomerslovehashtags), it’s truly impressive how Noom deploys behavioral psychology to influence how you approach wellness.
You may say you want to lose weight to feel good about yourself. “Why?” Noom asks again. “It’s like peeling back the layers of an onion,” Noom explains, “And yes, tears might be involved too!” By the time our tester answered the third “Why?” she had indeed gone deep — even in the guise of a 40-year-old mom. The ultimate Why she came up with: “To enjoy life and bring joy to others.”
He is, however, quick to point out that nobody is doing this with any harmful intentions. But he does stress that erroneous information has a tendency to be elevated into truths if it’s repeated sufficiently often. And when myths like these are as widespread as they are, they prevent the public and professionals from getting their priorities right in the fight against obesity.

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